Benjamin Moore — Century

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Creative Director & Designer

LA-based production company General Population invited me to pitch on this project via The Martin Agency.
I proposed a full scale stop-motion, in-camera approach. The Agency were stoked with our treatment and we were honored to win the job. I then set the overall creative direction, narrative & design for the commercials and with the help of Genpop’s supertalents, we pulled it off!

Creativity Editor's Pick.



Stop-Motion Shoot

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Shot over two days on multiple sets, a team of painters used Century Paint on an animated journey through the blank canvas of an unpainted home. 



Previz 

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The genpop team created pre-visualized animations of the entire space, then used that data to physically recreate every shot in-camera.


Mark