Bruno Mars —
That’s What I Like

Creative Director & Designer

General Population brought me on this amazing trip to Creative Direct, Design & Illustrate this music video for Bruno Mars’ hit record, “That’s What I Like”, Directed by Jonathan Lia & Bruno Mars.
The idea was to create a stylish video full of GIF-able moments.
We wanted to keep the focus on Mr. Mars’ amazing choregraphy, so we designed the video with a very minimal aesthetic in mind, and let the dancing be the protagonist.
Best part about this project? Working directly with megastar Bruno Mars!

The video has garnered over 1 .3 Billion YT Views and is currently amongst the Top 100 most viewed videos on YouTube.

Concept Art